Does your company have a visual content strategy in place?
If your company isn’t already using a visual content strategy, you’re most likely losing tons of customers without even knowing it.
Visual content has increased in popularity over the past few years. This is because customers remember visual content better than written content and because visual content is much more engaging. When looking for a marketing strategy to improve sales for your business, the perfect place to start is with visual content.
Improving Business Marketing Using Visual Content
Incorporate Images
One way in how to improve marketing effectiveness in your company is to include images with your content. Images can help your content be more engaging and incline viewers to finish reading any written content you have in your post. It is estimated that articles that include images get 94% more views than articles without any images at all. Images can be used to split up written content making viewers more inclined to finish the article. Attention spans are shorter than ever nowadays so any article that is put out on behalf of your company that is just big blocks of text won’t be nearly as engaging as articles produced that include images.
Produce Videos
If you want to know an excellent way in how to improve business marketing, start by producing videos on behalf of your company. Videos can be used to showcase all sorts of useful content to your customer like answering common questions or problems than showing solutions to those problems. Videos can also be used to highlight your company’s culture and build brand equity. There are many apps on the market today, like Facebook, Instagram, and Snapchat, that allow you to create live videos. Live videos are an excellent way to host a Q&A session or for customers to get to know your brand and employees on a more personal, relatable level.
Create Infographics and Memes
Infographics and memes are excellent business marketing ideas because they’re entertaining and engaging for customers to view. Infographics and memes are great ways to improve business marketing because they’re excellent tools to turn complex ideas into simple, easy to understand ones. When creating an infographic, make sure your design and layout are impactful and that you combine the right colors, shapes, and fonts to convey your information. Also, make sure that you’re including accurate information in your infographics. Any wrong information will provoke customers to call you out and will make your company look unreliable.
Even though the term “meme” is almost 40 years old, memes are still very much in style and used to convey information in a humorous way. Customers today love a company that makes them feel good and if you can make your customer laugh, they’ll be likely to always attribute your company with a good feeling. Memes were once only seen as a form of entertainment but have recently gained traction in marketing as an easy to create, fun form of visual content. Memes are not just for college students anymore and are an excellent way for you to better connect with your millennial audience.
Visual content is the best way to ensure that your audience is engaged and entertained. Many customers use their emotions when searching for a company to do business with so if you can connect with your customer is a meaningful, fun way, they’re likely to associate your brand with a positive emotion which will lead them to spend money with your brand over and over. If you haven’t implemented visual content into your marketing strategy yet, you’re missing a huge piece of the marketing puzzle.
