Shoppers are shouting support for their preferences that modern mobile sites are safer and much easier to use. This communication is helpful as mobile commerce sales have increased from 10% to 31% of total purchases from 2012 to 2016.
Business opportunities are appreciated with m-commerce statistics supporting the success of Mobile Commerce. The following is a simplified list for mobile marketers and a company’s strategic planning efforts.
Company Success with M-Commerce Planning
The debate of whether we should have a mobile marketing plan has transitioned to a decision between a mobile app, mobile website, or both. Marketing teams are working to understand the development platforms and technology solutions. Sales teams are also looking at opportunities for commerce and plans for customer relationship building as the global mobile payments market will grow by more than 33% through the year 2022 to reach $3.388 billion.
Product Choices, Sales Items, and Strategic Planning
Companies are improving their objectives to match up with the trends for mobile devices. Social media followings are increasing with mobile devices and m-commerce is presenting the revenue opportunities for businesses. What percentage of your total product offerings will be viewable with mobile devices? Which sales items will you choose? Product planning is a smart step for marketing teams to be involved with as M-Commerce has proven itself to be successful.
International Opportunities for M-Commerce
The trending business success is international with worldwide sales being tracked in better ways now. M-commerce statistics are impressive with support for mobile commerce opportunities. Marketers need to know the international success rates represented by smart marketing with M-Commerce solutions.
Mobile Commerce Growth Rates
Countries with mobile commerce growth success include European companies at 18%. Australia and New Zealand companies were at 33% growth for mobile commerce. Asia-based businesses were at 42% growth and Canada’s businesses were at 19% year over year growth. The U.S. companies were at 24% growth with mobile commerce same-store sales.
Revenues Available for Retail Sales
Mobile commerce sales in 2016 accounted for 31% of total purchases. This indicator is important to note with customization requirements for websites and mobile apps better for customers. Revenue numbers at this level for purchases would indicate a rising trend for marketing budgets being allocated in this area.
Simplified Purchasing and Sales Conversions
With one-page checkouts and digital wallets, the mobile conversions are being noted by marketing and sales teams. Conversion rates for mobile devices with sales increased 30% year over year from 2015 to 2016.
More Mobile Sales and More Customers
Estimates for 2021 are highlighting m-commerce statistics for retailers that will do business online and get 54% of their business through mobile sales. Customers using social media, banking, and email on their phones could naturally check out more opportunities for purchases with their mobile device. Mobile commerce applications are on the rise and the opportunities benefit both businesses and customers.
Marketing Opportunities with Location-Based Services
Experienced Mobile marketers can understand some of these leading m-commerce statistics for mobile applications. Discounts, sales promotions, and notifications can be location and time specified which could be valuable information for marketing professionals to consider. Mobile commerce platforms are smart to review with their features and benefits.
Marketing professionals considering M-Commerce strategies can be better prepared as the international opportunities are understood. Commerce and profitability are strong focus areas for marketers ready to find additional ways to promote their companies and interact with potential new customers.
