Marketing intelligence, analytics, reporting, workflow and order management platform provider TapClicks announced that it has acquired Silicon Valley-based Fintech provider StatX.
StatX provides a data visualization application that features deep integrations with Salesforce.com, Intuit, Microsoft Excel, and Google Sheets. As a result of this acquisition, TapClick will integrate StatX’s mobile data visualization and collaboration capabilities into its Marketing Operations Platform. This will enable TapClick users to generate interactive visual reports, manipulate them, and collaborate decision making and strategy – all from a single mobile application. Additionally, StatX’s existing users will also be able to enjoy unsurpassed access to the instant-on data feeds integrated into the TapClicks platform, which include the most popular marketing, advertising, social media, and business intelligence tools.
“TapClicks is excited to deliver the industry’s first mobile collaboration tool for marketing data visualization, operations, and intelligence,” said Babak Hedayati, TapClicks’ CEO, in a statement. “The ability to use data to tell success stories, optimize campaign performance, and influence decision making is critical as the volumes of data available to marketers expands. With this integrated mobile offering, TapClicks is putting the power to collaborate around data at the fingertips of our customers and their end clients whenever, wherever.”
“StatX is the best solution we’ve seen for integrating large volumes of data into a mobile platform that unlocks the power of collaboration across business and its stakeholders,” said Syed Ahmed, TapClicks’ Vice President of Technology, in a statement. “Its innovative mobile collaboration technology is unique in the marketing industry. StatX promises to create new opportunities for TapClicks customers by enabling them to create and manipulate data-driven visualizations in the same environment at the same time for multiple internal and external users.”
Financial terms of the deal have not been disclosed as yet.
