Permission Data, a market leader in customer acquisition marketing, recently announced its rebranding. The company’s new name is AdQuire Media. Co-Founders Eric O’Neill and Doug O’Neill decide to re-brand in response to AdQuire’s growing recognition and believe it more closely aligns the company’s brand with its services.
“The name ‘Permission Data’ accurately describes the permission-based-marketing services we’ve provided for our advertiser clients over the years,” says Chief Operating Officer Doug O’Neill. “However, as our clients’ needs evolved, so did our technology and solutions. Both Eric and I feel the AdQuire name more clearly reflects the innovative, forward-thinking nature of the platform and the value we provide to advertisers and publishers alike.”
AdQuire Media’s recent acquisition of True North Loyalty’s Lead Generation division is pivotal in the organization’s growth. “This acquisition in particular,” says Chief Executive Officer Eric O’Neill, “further enabled us to grow our AdQuire Lead Ads business and take advantage of this unique position in the marketplace.”
The rebrand includes not just a name change, but also a completely re-designed website. The new website reflects the future of the business, as the company leverages its deep experience in customer acquisition and permission-based marketing. “It’s important to find the balance between growth and customer service,” Eric continued. “The reason our advertising customers remain loyal to us is because we’re constantly reinvesting in the platform to enhance the technology and provide complete transparency and efficiency.”
“There’s no question it’s a two-way street,” Doug said. “The publishing world is competitive and demanding so we’re constantly improving our processes to provide value and increased revenue streams to our publishing clients. To be truly effective in this industry, you have to consider the customer, the brand and the publisher equally and deliver on your promises. The AdQuire Lead Ads platform does exactly that, so we firmly believe this name change supports our commitment to each stakeholder.”
