Nasser Aftab is the Director of Business Development at Phonexa. In this role, Nasser manages Phonexa’s business development strategy, oversees sales and client relations, and gets custom solutions for Phonexa partners and clients. His key responsibilities include keeping Phonexa a leader in the competitive SaaS marketplace, formulating long-term strategies for success, and maintaining robust customer relationships.
Nasser began his business development career in banking, then grew his expertise working in lending and financial services. In that time he worked for three of the top five globally-ranked FinTech companies: WorldPay, First Data, and Bank of America. His background has been marked by a strong focus in Fortune 500 client acquisition on a global scale, facilitating FinTech and SaaS software technology solutions.
In this interview, Nasser Aftab talks about Phonexa’s latest all-in-one platform which brings together various channels for digital marketers including calls, clicks, and leads. He also talks about how the tool differs from others in the space and the problems that it solves for marketers. Tracking solutions are significant for growth and revenue and Nasser shares some reasons why.
DANNI WHITE: Tell us a little about what you do at Phonexa.
NASSER AFTAB: Phonexa is an all-in-one lead tracking and distribution platform that empowers marketers to optimize their web and call campaigns. Phonexa software solutions are designed for marketing professionals and lead generators who work in insurance, financial services, healthcare, and other verticals that heavily utilize inbound web leads and calls. We give those businesses tools so they can measure their attribution, determine their return on investment, optimize their campaigns, and collect data to plan future campaigns.
DW: Tell us a little about the Phonexa all-in-one platform.
NA: Phonexa’s all-in-one platform brings together marketing solutions across a number of channels into one easy-to-navigate destination. Marketers can utilize software for tracking and distributing calls, clicks, and web leads, plus have the option to nurture leads with our email marketing platform and SMS text campaigns. You can also keep track of all your relevant financial data with integrated accounting.
DW: How does it differ from other tracking solutions used by marketers?
NA: We stand out as the best all-in-one solution for marketers who are tracking their campaigns across different channels. Businesses often have to cobble together a tracking solution using multiple providers: some do call tracking but not lead management, others can distribute web leads but are unable to track inbound calls. Few to none offer email marketing as part of a broader solution. Phonexa offers call tracking, click tracking, lead management and distribution, and email marketing all as part of one SaaS solution.
Just as important is Phonexa’s uniquely customizable approach, which stands in contrast to the rest of the call and lead tracking field. With Phonexa solutions, businesses don’t have to conform to a single way of doing things. The Phonexa team works with users to tailor the platform so it fits their operations like a custom-made suit.
DW: What are some of the benefits marketers will gain by using the tool?
NA: When marketers use Phonexa tracking solutions, they get full visibility of their multi-channel marketing efforts—which is something you can’t get with other tracking providers. Today’s marketing professional is likely finding leads across digital and traditional avenues. Phonexa’s all-in-one platform helps you spot leads across all your marketing channels and is the only solution that gives you the tools to identify any duplicate leads.
Phonexa also gives marketers predictive tools to take the trial and error out of planning out their marketing campaigns. Users can adjust factors like when or where their campaigns are running and see how these changes can boost their revenue. In all, the great benefit for any business that uses Phonexa is insight into which marketing efforts translate into sales.
DW: How does it solve some of marketers’ top challenges when it comes to performance tracking?
NA: One big issue that Phonexa solves for marketers is helping them identify their primary channels. Using Phonexa’s tracking tools, it’s possible to see which marketing channels are delivering better results. Businesses can then use Phonexa’s sophisticated reports to get end-to-end transparency regarding what is working and what isn’t. By showing the clear connection between marketing efforts and sales generated, marketers are able to easily answer the question – “Where should I be putting our money?”
Additionally, Phonexa software solutions can help businesses by giving them an opportunity to extract new value from leads that don’t meet their criteria. Phonexa’s lead distribution system provides businesses with a platform to remarket leads that have been declined—thus opening up new streams of revenue from leads that previously had no value.
DW: What was the thought process behind getting call tracking, lead distribution, and email marketing returns into one platform?
NA: Before Phonexa, our leadership had great familiarity with the lead generation space and knew the struggles of attempting to track marketing efforts across multiple channels using different software providers. It is a cumbersome process that slows you down and often gives you an incomplete picture of your entire marketing strategy. Bringing together call tracking, lead distribution, and email marketing (along with click tracking and integrated accounting) gives marketers everything they need in one location.
Plus, now our customers have a single point of contact for all their software questions and requests: us. No matter which platform they are working on, our users have a single account representative that handles all their needs, from service questions to training to building out a new integration—we are their one-stop-shop. In doing so, we save them time and leave them with peace of mind.
DW: How significant is call tracking to business growth and revenue increases?
NA: Businesses looking to scale up and build a blueprint for the future depend on top-tier call tracking software to help them reach their goals. Call tracking gives businesses the tools to track their campaigns and get valuable attribution data—these insights let marketers see how they can optimize their marketing budgets and get greater returns while spending less.
Call tracking software also lets marketers redistribute their call leads, which can open up new sources of revenue that are critical for businesses looking to expand and grow. Without the marketing insights to improve your ROI and unlocking new streams of revenue, it is far too difficult for businesses to grow.
DW: The solution definitely is comprehensive per the high rating that BIA Advisory Services gave in their report. What else makes Phonexa stand out?
NA: There are many benefits to Phonexa that are easy to see: the BIA Competitive Intelligence Report, for example, makes it apparent that Phonexa offers greater functionality than other solution providers in our field.
There are other aspects of Phonexa that let us stand out in our users’ eyes. Our technical support is unmatched as we can provide fast, personalized assistance for any issues that arise. Our account managers are attentive, knowledgeable, and enthusiastic in their assistance to all of our users. We also offer some of the most comprehensive options for integrations and customizations available. The list goes on, but the bottom line is that Phonexa differentiates itself across the board—in our product, services, support, and more.
DW: If you were talking directly to a B2B marketer about the platform, what would you say to them?
NA: The Phonexa platform does so much to help marketers. Our data sheds light on your attribution and can help you spend less on your marketing efforts while enjoying a higher return. Our granular reporting will open new doors of insight and let you optimize your strategy to become more efficient.
Plus, modern marketers know the importance of flexibility—that’s why we offer a variety of customizations along with free integrations to give marketers the chance to control their own destiny. Unlike other call tracking providers or software solutions, we never want to see you boxed in. That’s why we offer so much as part of our all-in-one platform. With all these capabilities at your fingertips, you can create the future that you want.
