One strategy you can use to maneuver through this more evolved business world is by leveraging diversified marketing campaigns.
These activities are so simple that you can almost miss them.
In today’s business world, marketing has become more essential than ever for companies in order to differentiate from the competition. A marketing plan can help reach ideal customers, build brand awareness, and drive users down the funnel. However, building a successful marketing plan is easier said than done. With so many different opportunities to build brand awareness, how does one know what the best marketing activities are? With this extensive marketing activities list, you may be able to ramp up your marketing campaigns in 2018.
Social Media Marketing
Social media has become an important resource for marketers today. According to Statista, in 2017, about 81% of Americans own a social media profile, signifying how much social media grown in our society and the potential opportunity it holds for marketers. Many marketers have found that social media is a great place to build relationships with the consumer, especially through influencers.
Google Mobile Ads
One of the best tools you can use connect with consumers is Google Mobile Ads. Through Google Mobile Ads, you have a direct line to connect with the consumer no matter what stage they are in during the Buyer’s Journey.
For example, consumers are constantly looking for a local business or completing a purchase at a brick and mortar. Be the first one there with locations targeting tactics.
According to Google, nearly a third of all mobile searches are related to location; location-related searches are the fastest growing mobile query. This is a great opportunity to use local search ads. By setting up location extensions, you can feature your business locations within Google.com and Google Maps to create opportunities for users to call or visit your locations.
Map out your success with Google Maps. – (Image source)
Another tactic you can use is location extensions. With location extensions, you can now dynamically attach your business address and phone number to your ads. This is a great tool that can help engage customers who are on the go or in the nearby area.
Location is major ?. – (Image source)

These tactics are especially useful for small businesses with small budgets because with location, you can get more bang for the buck. Think about it. By targeting by location, location radius, or location groups, you can trim your competition to a specific area, meaning potentially higher clicks and conversions rates.
Incorporating Video
Videos are a great method to build brand awareness. The key to successfully implementing video into your marketing strategy is to plan out a budget, figure out what content resonates with your audience, and the best platform to connect with them on. For example, Buzzfeed’s Tasty saw significant growth, garnering more than 1.5 million subscribers and 175 million views. With relevant content, you can maximize the reach of your video and attract more engagement from users.
Newsletters and Email Marketing
Keeping your prospect and returning customers informed about your company affairs is a great way to build a relationship. With timely newsletters and emails, you can showcase your knowledge of the ever-growing industry or even offer discounts on existing products. Establishing a relationship is never a bad idea.
