No matter if a company operates as a business-to-business (B2B) or a business-to-consumer (B2C), finding and acquiring leads is essential to the success and growth of all businesses. Anyone with basic knowledge of lead generation knows some of the strategies of using various channels like social media, content, search, and email marketing to increasing the amount of leads a company has. But what may not be widely known is that there are software platforms specifically made to for finding and maintaining leads.
What is lead management software?
Lead management software allows businesses to foresee current and future sales trends and to gain, track, and monitor leads.
(Read More: Lead Management – A Comprehensive Guide)
Best Lead Management Software to Know
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HubSpot Sales
About: Creates and mechanizes process of sales in order sell more products and services in a small amount of time. Adjustable and adaptable to meet the needs of business sales departments within various industries.
Features:
–Monitoring and tracking sales, performance, & contracts via a dashboard
–See customer interaction across various channels & compatible Gmail and Outlook
–Organized in a way that has all tools and features in one place
Pricing: This software system id free of charge under the free trial plan, $50 per user/ per month under the Starter plan, and $400 per month under the Professional plan
Ease of Use: Streamlined features and tools for enhanced service and functionality
Users: can have up to 5 users under the Professional plan
Reviews: 4.9 out of 5 stars
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Freshsales
About: Receiving the honor of the Great User Experience Award in 2019, this platform allows for teams to quickly monitor and keep in touch with leads and solve problems like workflow manageability, distinguishing between hot & cold leads, and an automatic lead profile system.
Features:
–Email and event monitoring
–Ability to communicate through direct calls
–Streamlined tools and features
–Great customer service
–Analytic and activity reports
Pricing: This service is free for 21 days under its free trial plan, free forever under the Sprout plan, $12 per user/ per month under the Blossom plan, $25 per user/ per month under the Garden plan, $49 per user/ per month under the Estate plan, and $79 per user/ per month under the Forest plan.
Ease of Use: Compatible tools and features allow for easy usability
Users: can have an unlimited number of users under the Sprout plan
Reviews: 4.85 out of 5 stars
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Pipedrive
About: Awarded the Expert’s Choice Award, this software platform manages personal sales for businesses of all sizes in order to finalize deals and increase sales.
Features:
–Mobile friendly
–Detailed statistic reports
–Adjustable and adaptable to user needs
–Lead organization
–Optimal sales monitoring
–Fast deal completion
Pricing: This platform is free for 14 days under its free trial, $15 per user/ per month under the Essential plan, $29 per user/ per month under the Advanced plan, $59 per user/ per month under the Professional plan, and $99 per user/per month under the Enterprise plan.
Ease of Use: Easy usability no matter the amount of technological experience
Users: unlimited number of users for all plans
Reviews: 4.7 out of 5 stars
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Monday.com
About: Compatible with on-location and remote work situations for team collaboration. Create dashboards, complete project with adjustable tools, and streamline 3rd party applications for easy use across systems.
Features:
–Accessibility and constant management of project responsibilities
–Tools that are adaptable to user needs
–System integration with platforms like Dropbox and Google Drive
–Analytic reports and spreadsheets
–Collaboration friendly
Pricing: This platform is free of charge under the free trial plan, $39 per month under the Basic plan, $49 per month under the Standard plan, $79 per month under the Pro plan, and the Enterprise price plan can be found out with a consultation.
Ease of Use: Made for easy use and collaboration
Users: carries up to 5 users
Reviews: 4.9 out of 5 stars
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Pipeliner
About: Uses visual UI technology, adjustable tools & features, and vigorous analytical & report abilities to increase lead conversion rates and increases investment returns.
Features:
–Smart and adjustable UI
–No administrators required to run platform
–A neater sales and customer relationship management operation
–Simplified task management
–Secure data storage
–Offline capabilities under the CRM Hybrid version of the software
Pricing: This platform is free of charge during the free trial, $25 per user/per month under the Starter plan, $65 per user/per month under the Business plan, and $85 per user/per month under the Enterprise plan.
Ease of Use: Drag and drop features for easy usage and customization
Users: unlimited for all pricing plans
Reviews: 4.55 out of 5 stars
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Method:CRM
About: A Customer relationship management system that effortlessly collaborates with QuickBooks to calculate estimated profits and faster sales operations.
Features:
–Customer service
–Opportunity monitoring
–Invoicing
–Live reporting
–Better lead management
–Fast customer response time
Pricing: This platform is free of charge under the free trial plan, $28 per user/per month under the Contact Management plan, and $49 per user/per month under the CRM Pro plan.
Ease of Use: With streamlined work capabilities with platforms like Outlook, Gmail, and MailChimp, collaboration is easier than ever before
Users: unlimited numbers of users for all plans
Reviews: 4.4 out of 5 stars
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SalesExec
About: An all-encompassing sales lead management software and communication platform that can assist companies in seeing actual results within 1 month.
Features:
–Catered to field office and contact center operations
–Inbound call routing
–Outbound dialing
–Email
— Short messaging service (SMS) texting
Pricing: Free of charge under the free trial plan, $65/user/month under the No Calling plan, $59/user/month under the 5,000 Dialing Minutes Per Month plan, $55/user/month under the 20,000 Dialing Minutes Per Month plan, $52/user/month under the 70,000 Dialing Minutes Per Month plan, and $49/user/month under the 100,000 Dialing Minutes Per Month plan.
Ease of Use: Easily keep in touch with leads using calling options offered
Users: unlimited number of users for all plans
Reviews: 4.4 out of 5 stars
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Really Simple Systems CRM
About: An all-in-one sales, marketing, and customer service online customer relationship management platform that is simple to use and operates in a timely manner.
Features:
–Strong modules
–Pipeline operations
–Manage contacts
–Manage cases
–Built-in email marketing tool
Pricing: Free of charge under the free trial and Free CRM plans, $18/user/month (billed yearly) or $15/user/month under the Starter plan, $38/user/month (billed yearly) or $33/user/month under the Professional plan, and $55/user/month (billed yearly) or $50/user/month under the Enterprise plan.
Ease of Use: Simple to use with free support and access to an already usable marketing system within the platform.
Users: unlimited number of users for all plans
Reviews: 4.25 out of 5 stars
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Copper
About: This platform enhances lead interactions and work effort that increases sales and marketing strategies.
Features:
–Smart UI (user interface)
–Easy to understand productivity and teamwork tools
–Adjustable and adaptable interface
–API (application programming interface) functions
Pricing: The cost of using this platform is free for 14 days under the free trial plan, $19 per month/per user under the Basic plan, $49 per month/per user under the Professional plan, and $119 per month/per user under the Business plan.
Ease of Use: Streamlined operations and tools make for a smooth work experience
Users: unlimited number of users for all plans
Reviews: 4.6 out of 5 stars
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Oxyleads
About: A business-to-business lead generation platform that gives access to high-quality company leads and data.
Features:
–Acquires important leads
–Gather data information from competitors using various sources
–Uses AI (artificial intelligence) get lead contact information
–Frequent updates and processing of data
Pricing: The cost of this service is free under the free trial and free plans, $99 per month under the Professional plan, $299 per month under the Premium plan, and under the Enterprise plan the price is known through a consultation session.
Ease of Use: Platform enables users to build email lists, keep tabs on competing businesses, and create marketing campaigns in a timely manner.
Users: unlimited users under the Enterprise plan only
Reviews: 4.3 out of 5 stars
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Teamgate
About: This platform can raise your sales and your sales team’s productivity and quality.
Features:
–Simple to use
–Sales monitoring
–Contact monitoring
–Visual graphic sales reports
–Easy sharing tools
Pricing: This platform is free for 14 days under the free trial plan, $9 per user/per month under the Starter plan, $22 per user/per month under the Professional plan, and $65 per user/ per month under the Enterprise plan.
Ease of Use: Has easy to navigate interface, visual graphics, and aids for data presentations
Users: Can have up to 5 users for CRM
Reviews: 4.25 out of 5 stars
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Leadfeeder
About: This platform is a cloud-based app that reveals visitors from website traffic and creates sales leads from visitors.
Features:
–Reveal identification of leads
–Does not count visits from bots
–Create lead lists
–Send leads to systems already in use
–Marketing strategies based on accounts
Pricing: This price of using the platform is free under the free trial plan and lite plan, and $69 per month under the premium plan.
Ease of Use: Helps businesses collect web analytic data from established systems
Users: unlimited number of users for all plans
Reviews: 4.5 out of 5 stars
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Zoho
About: This platform’s strong yet cheap service has a diverse range of tools and features.
Features:
–Easy to understand reports
–Digitized business cards can be stored on smart phones
–All encompassing suite
–Easy integration with other compatible systems and services
Pricing: The cost of using this service is free under the free package, $12 per user/per month under the Standard package, $20 per user/per month under the Professional package, and $35 per user/per month under the Enterprise package.
Ease of Use: Sometimes difficult to use adjustable features and has limited compatibility with other email platforms
Users: 10 users allowed under the free package
Reviews: 4.28 out of 5 stars
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Salesforce
About: This service allows businesses to collect basic information, create schedules, review contact history, and search attachments for every contact listed
Features:
–Various customizations
–Flawless workflow operation
–Easy streamlining with 3rd-party platforms
–device for calculating ROI
Pricing: This cost of using this service is $25 per user/per month under the Salesforce Essentials package, $75 per user/per month under the Lightning professional package, and $150 per user/per month under the Lightning Enterprise package.
Ease of Use: May be difficult to operate for first time users
Users: It does not mention the number of users that can use this service, but it is mentioned that it is catered to large teams
Reviews: 4.3 out of 5 stars
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Quick Base
About: Created by Inuit, Quick Base allows sales departments to set mechanized alerts, reminders, and notifications for specific tasks and deadlines
Features:
–Offers tutorials and webinars for users
–Customer service
–Free trial for 30 days
–Different dashboards for different roles
Pricing: This platform is free of charge with the 30- day free trial offer, $25 per user/per month under the Premier package, $40 per user/per month under the Platform package, and consultation needed for prices under the Enterprise package.
Ease of Use: Fast and easy to use
Users: The number of users that can use this platform is not mentioned, but under the Premier package you can create up to 50 custom business apps and 100 custom business apps under the Platform package.
Reviews: 4.5 out of 5 stars
How to Choose the Best Lead Management Software?
Before choosing a lead management software service, research and make sure that it has:
- Up to date features and tools
- Increases operation efficiency while reducing costs
- Mechanization
- Usability
- Adjustability and adaptability
- Great customer service
- Ability to Grow a business
- Off-line capabilities
- Easy to collaborate or streamline with other systems
- Works best according to the needs of the company
Benefits of Lead Management Software
Here are the list of benefits to know:
- Ability to captures and track leads in a single interface
- Reduces time of the process of the conversion process of turning a visitor to a lead and a lead into a potential buyer
- Easy collaboration between other platform services
- Helps sales departments within a business to work together to achieve the same goal
- Has tools that can change according to a business’ needs at any time
- Tracking and monitoring tools and features
- Run multiple marketing campaigns using a single platform
- Live interactions with customers
Final Thoughts
Finding and keeping leads can be a daunting task without the assistance of technological tools and capabilities. Even with access to an entire sales department, strategizing marketing campaigns can be difficult when tracking and monitoring leads when a company has multiple content platforms.
Lead Management software ensures that a business can learn about how consumers interact with their content in real-time, helping them to grow financially and increase production.
Frequently Asked Questions about Lead Management Software
Q. Questions to Consider Before Purchasing Lead Management Software?
A. Following is the list of questions :
- What Kind of Buyer Are You?
- How many leads are you tracking and monitoring every month, on average?
- What is the amount of adjustments required after implementation?
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Kierra Benson is an alumnus of the University of North Texas at Dallas with a Bachelor’s degree in Communication and Technology. She previously completed an internship at a local newspaper and worked as a content creator for a small online business. Her goal is to work in the media industry in writing/editing and advertising. She has always been fascinated by how messages are marketed in the media to influence the masses and sell products. Connect with her on LinkedIn.
