What is an automated content creation strategy and how can you implement it into your marketing efforts?
An automated content creation strategy can not only improve your marketing efforts but also free up more time for you to focus on creating higher quality content that will engage your audience better.
Did you know that using AI for automated content creation can make your efforts quicker and easier? Using an automated content marketing strategy can increase the volume of your content and improve its quality. This is one reason many companies have begun to utilize automated content creation and it seems that customers are in favor of using AI this way. A study found that 61% of millennials know that AI is being used in media, advertising, and marketing efforts and of those aware of this, almost 60% view it as a positive content marketing strategy. So, how can you implement an automated content creation strategy into your marketing efforts?
Steps for an Automated Content Creation Strategy with AI
Many companies have begun to use AI to improve their automated content creation efforts because better automation tools can help companies reduce the cost and effort required to market products online and can even boost digital marketing efforts.
Create Content
When you combine AI with big data and natural language processing, you can easily automate your content creation efforts. Many journalists have even started using content creation bots to analyze millions of data streams to create news articles, press releases, and in-depth reports. Content creation bots are becoming more and more advanced and many can now pass the Turing test, which means that they could easily be mistaken for a human writer. Content creation bots achieve this advancement by relying heavily on data and structure and are perfect for companies who wish to position themselves as thought leaders within their industry. Also, content creation bots are becoming more and more advanced and can produce informational content to viewers. It is important to note, though, that companies still need a human writer for free-flowing, engaging content to make the brand more relatable.
Curate Content
Curating content is a time-saving tactic that allows you to leverage quality content from other creators while sustaining your audience’s attention. Automated content marketing tools can help you curate content easily because they allow you to discover new content, schedule posts, and even streamline all your social media activity. By using an automated content marketing tool, you will be able to find and share content that different audiences will appreciate and engage with. Automated content curation tools keep your media streams fresh and relevant while allowing your marketing teams to dedicate more time to focus on creating high-quality content.
Distribute Content
The final step for a successful automated content marketing strategy is to distribute the content you’ve created and monitor how the well the content works in the eyes of your audience. The best way to drive engagement to your brand is to post your automated content creations on your social media platforms at the times your audience is most likely to be online and see the content. The best way to automate your content distribution is to use an automation tool that will post your content for you, letting you focus on other marketing tasks.
There are many automated content management tools on the market to make your content creation, curation, and distribution easier. Some of which include:
- BuzzSumo
- Headline Analyzer
- Feedly
- Storify
- Swayy
- Sniply
- Buffer
- Hootsuite
Whatever content creation, curation, and distribution tools you decide to implement into your marketing efforts, you will have peace of mind knowing that your automated marketing efforts just got easier and you now have more time to create higher quality content that will engage your audience on a deeper level.
