Using LinkedIn to get quality leads and nurture them along.
How LinkedIn helps you grow your lead generation efforts.
LinkedIn, like other social channels, can be a smart way to boost your marketing efforts. It’s an especially effective B2B marketing solution, as the platform was designed as social media built for business networking. Many business leaders, innovators, entrepreneurs, and executives use LinkedIn to help connect them with like-minded people and grow both their contacts and knowledge base. LinkedIn can be a great tool for learning – about business opportunities, industry trends, and useful business products and solutions.
The LinkedIn lead accelerator tool lets businesses do several things with their marketing strategy on this platform that help them identify and nurture leads that can ultimately convert to clients. Here are several ways LinkedIn lead accelerator helps marketers.
Specific targeting
You can create marketing messaging and LinkedIn can target the audience that you want to reach. Whether you’re looking to create brand awareness and connect with customers who’ve never heard of your business or your product, advertise to people who are interested in similar products or services, or remind past clients that you exist to either earn repeat or referral business, the LinkedIn algorithms can work to find the people on their platform who may be interested in your brand or product. They can target people based on age range, location, job title, and more, ensuring that your content consistently gets in front of the right audiences.
Message relevance
You can input multiple types of messaging and use LinkedIn lead generation to help target that messaging in a sequence that’s most relevant to users and can target buyers based on where they are in their buyers’ journey, based on their internet search and visit history. The more relevant your marketing messaging is, the more likely a customer will see your brand or business as a solution and potentially convert into a customer.
Testing
LinkedIn’s lead accelerator tool has built in testing capability that can help businesses understand which version of their LinkedIn advertising connects more with customers and allows users to optimize their content based on the analytics and testing.
Reporting
The built -n reporting feature gives feedback on what versions of content are resonating with customers and driving traffic to your site. It’s important to become very familiar with their reporting, as it will help you make the best marketing decisions for your business.
Research shows that most buyers will reach out during the “intent” stage of buying, which is what this LinkedIn marketing tool seeks to target. The sales cycle in most B2B environments is longer than B2C sales and buying cycles, and so it’s even more important to make sure that your business is nurturing leads and connecting with them during that phase of the buying and decision-making cycle.
These LinkedIn lead accelerator steps can help you take your LinkedIn remarketing efforts to the next level and help your business make more meaningful connections, helping to nurture your leads toward a sale. The LinkedIn lead acceleration feature has been available since 2015 and has proved to be an asset to many businesses with a high ROI. Has your business used this LinkedIn asset? Have you found success with it?
