Sales enablement is exactly what it sounds like – the process that helps enable more sales. But how? Sales enablement identifies what salespeople need to effectively sell to and interact with clients and aligns with marketing on how to best support those efforts. By understanding the specific goals of sales, marketing can better create communications and campaigns to reach specific customers and accounts or grow brand exposure.
Technology can help maximize sales enablement efforts. Sales enablement platforms help brands enhance internal communication and more effectively launch marketing campaigns that support sales and business goals. One sales enablement software is the Seismic platform. Here’s how it can help your B2B business.
What is Seismic software?
Seismic software positions itself as an “enterprise-grade sales enablement platform” that will “transform sales execution, increase productivity and effectiveness close bigger deals and spend more time with customers.” They specialize in serving industries like technology, asset management, banking, wealth management, life sciences, business services, and manufacturing.
According to its website, “Seismic uses artificial intelligence and machine learning to automatically eliminate the painful parts of the sales cycle. Information is purposeful and immediately at the fingertips of your sellers. Insights are never outdated. Sales assets are always tailored to your audience – and ready to turn new prospects into new customers.”
This kind of sales support can make a big difference in your customer outreach efforts. Here are the notable features of Seismic’s sales enablement platform.
The Seismic sales enablement software features
#Administration
Administering the right content to your sales team to distribute to customers is a key part of a well-aligned sales and marketing team. It makes sales easier, marketing more effective, and is one of the ways that Seismic excels at sales enablement. Sales teams have access to the right materials, training, and information they need to close any deal.
#Content delivery
Not only does sales enablement technology organize content for sales, but it also helps marketing teams keep news and content updated and immediately accessible.
#Training
Seismic delivers dedicated and custom training for all salespeople and helps both onboard new sales reps and also create high-impact sales people overall.
#Interdepartmental communication
Marketing teams can easily communicate the availability of new information and materials that have been created and sales teams can better request the kinds of assets they need to be developed.
#Analytics
If your team wants to track how frequently materials are being accessed, training is being used, and other engagement statistics, the Seismic sales enablement analytics tracker can help you understand the effectiveness of materials being used. This makes marketing teas more efficient, as they aren’t wasting time, energy, and resources creating assets that aren’t being used.
Sales enablement has the power to grow your sales effectiveness and customer reach with customer focused and solution oriented communication. Seismic gives marketing teams the ability to collaborate, automate, manage, and distributes content all from one place. Sales enablement and operations teams can ensure that sales have access to those materials and training, all which have been personalized for their needs and their clients.
Seismic sales enablement makes a lot of sense for enterprise-level businesses who need to create more tailored content for their accounts and need a more proactive, business-aligned sales strategy. Overall, sales enablement platforms can help businesses reach their sales goals faster and create more positive, personalized relationships with their customers and accounts. When businesses have better communication throughout the organization, it’s much easier for everyone to working well towards the same goal. Businesses that use sales enablement to enhance their sales processes see an increase in business with more closed sales and more satisfied customers.
