One of the primary reasons content syndication is used in many B2B organizations is because it has proven to be an effective way to obtain conversions.

And isn’t that the goal of just about every marketing initiative?

Focusing on improving and optimizing your website and content to benefit the traffic you already have increases the chances of converting visitors into actual leads. Ensuring conversion rate optimization happens makes your company’s website more user friendly and easy to navigate, compelling prospects to return to your site more often.

The importance of tracking conversion rate optimization is so you can measure the total efficiency of your efforts. Evaluating what is working and what is not working as well as what areas to target to better engage visitors are critical factors to consider when aiming for potential customers. Having a great conversion strategy in place will increase the percentage of visitors that actually take action on your website or landing page.

A report by WordStream.com states that “A typical website conversion rate is about 2.35% on average. But the top 10% of companies are seeing 3-5x higher conversion rates than average.” If this is the case, there is a distinct correlation between identifying conversion rates and monetizing the traffic that comes to your website.

( Also Read: Ultimate Guide to Conversion Rate Optimization )

Additionally, an article published by Daniel Newman in Forbes.com states that, “On average, companies are spending $2,000 on CRO tools.” The effort into implementing a conversion rate optimization strategy is well worth the investment.

If you have not yet taken advantage of conversion optimization tactics, you could be losing out on the opportunities and payoff it could bring.

There are endless benefits to conversion rate optimization. Here are a few:

• It is the easiest way to make your company more profitable and boost revenue.
• It can provide you with data that you can utilize to make decisions based on facts.
• It can save your company money.
• It gives you an opportunity to learn your visitors. Why are they coming to your site? What are they looking for?
• It improves the SEO and search ranking for your website.
• It impacts your company’s bottom line.

There is always room and ways to improve your business. Top businesses often take advantage of implementing a conversion optimization strategy to understand their customers and boost revenue.

To fully increase desired actions and optimize returns, Bython Media has created a brief guide that dives deep into three key tips for crafting a conversion optimization strategy to take your business to the next level.