Marketers are always looking to push the envelope, but they are often held back by budgetary concerns. In 2023, 63% of marketers are looking to be more creative, but shrinking budgets and risk-averse strategies are holding back half.

Today, we are sharing 16 free martech tools that can help you stay on track without breaking the bank:

1. Free social media marketing tool: Buffer

One of the best martech tools, which is the biggest time-saving trick for social media marketing, is to schedule posts for your social pages well in advance. You may bundle the social media marketing activity by curating and writing your posts at once and then distributing them over the next day or week. The lifetime free plan at Buffer allows you to link a profile from each network (e.g., one from Facebook, another from Twitter, etc.) and schedule 10 posts in advance for each network.

2. Free SEO tool: Yoast

Yoast offers several resources for SEO amateurs and experts, but its free WordPress SEO plugin is where it truly shines. Yoast SEO evaluates your writing as you compose it. If you get “green” for the appropriate keyword, there is a strong likelihood that you’ll rank. The plugin analyzes your website’s content for ranking variables. They cover clarity, content duplication, picture alt tags, H tags, title tags, as well as meta descriptions in the free version.

3. Free emailer design tool: Sendinblue

Sendinblue’s free email marketing facility enables the creation of attractive emails using drag-and-drop templates. In addition to ensuring that your emails are presentable, it also allows you to track and monitor performance. You may A/B test headlines and email content; you can also segment your list so that the appropriate individuals get the relevant information. The free version of Sendinblue includes 300 emails per day, an unlimited subscriber list, and access to basic email tools like the Drag-and-Drop email editor.

4. Free workflow automation tool: IFTTT

IFTTT is a trigger that generates activities that are logic-based. For instance, if you want to save time posting material on your social channels, you may create a rule that automatically sends a social post to Facebook, Linkedin, and Twitter whenever you publish an Instagram post. The free-forever plan gives marketers access to limited automations, but you can run them an unlimited number of times.

5. Free marketing analytics tool: Google Data Studio

Here’s another category where there aren’t many free tools. Fortunately, Google Data Studio provides a lifetime free edition – without a free trial clause and no expiration of contracts – but you must configure everything yourself. They also interface with a number of free and paid digital channel connectors.

6. Free copywriting and editing tool: Hemmingway

This totally free platform assists you in writing content that “ensures your readers will engage with your subject matter, not just your language.” The self-described “spellchecker, but for style” these martech tools are free to use and can easily improve blog, email, and website content. It is very helpful and even supports H tag formatting for SEO.

7. Free website lead generation tool: HubSpot Marketing Free

With a free pop-up application, HubSpot Marketing Free enables marketers to effortlessly create email leads through their website. This pop-up widget instantly collects email addresses from the website and delivers key data points such as employer and visited pages. And if you’re curious about which sites convert at a faster pace than others, it could possibly assist with that as well.

8. Free screen recording tool: Loom

Do you frequently compose instructional posts on web applications? Or are you struggling to explain complex topics? Loom makes creating screen capture videos extremely simple. It is an integrated platform for capturing screen flows, audio, and camera video. Also, it hosts videos itself — without requiring you to visit YouTube. The iOS software makes it simple to capture mobile experiences, but its editing capabilities are modest, at best.

9. Free marketing calendar app: Airtable

Airtable is a hybrid of Excel and low-code application development, making it simple to customize as per your marketing calendar business cases. It allows attachments and functions as workbooks powered by a database backend as well as configurable display settings (up to 2 GB per base). It may be shared with a single click (free for up to five people), and formatting and filtering are all very simple. The ability to create bespoke applications, like a timetable with an integrated Gantt chart, is truly a game-changer.

10. Free aid for customer journey mapping: Make My Persona by HubSpot

HubSpot has developed a free application that facilitates the creation of personas in seven simple steps. It takes just a few minutes to generate a professional-looking graphic overview that you’re able to download or export. If you think it is not comprehensive, you may also add your own segments. Conversely, you may modify the color theme to reflect your brand identity before sharing the document with the customer or team.

11. Free tool for social media outreach: Influencer Marketing Hub’s Hashtag Generators

Hashtags are essential for social media marketing strategies. Formerly, it was more closely associated with Twitter, but currently, it’s also deployed on Instagram and TikTok. With the appropriate hashtags, you can increase the reach and engagement of your videos. You may utilize Influencer Marketing Hub’s Hashtag Generator tools for Instagram and TikTok to generate relevant hashtags, which is the best maretch tools. Merely submit your file, and the hashtags will be automatically generated.

12. Free tool for customer data management: Twilio Segment

Segment allows you to customize every encounter, making it an excellent solution for email marketing in particular. You may use it to customize your emails, for instance, by making recommendations depending on user activity. The option to build targeted cart abandonment campaigns is an additional beneficial tool. It is free for 1,000 monthly visitors and two data sources, along with 400+ Integrations.

13. Free website audit tool: Siteliner

The principle of Siteliner is straightforward. Enter the URL of your website, and the tool will identify internal duplicate text and broken links. Given that these errors might have a detrimental impact on both the website’s quality and its search engine rankings, it’s an essential, if tiresome, chore. If your website has a damaged internal link, it will flag it for you so you can simply update it to improve user experience and fulfill search engine requirements.

14. Free email personalization tool: Gmass

If you like your martech tools easy and simple to use — Gmass is a free email automation tool for up to 50 recipients every day. To get started, all that’s required is a Gmail account with a spreadsheet of email contacts. Glass is a Gmail plugin that utilizes Google Sheets to extract your contact information. This indicates that it is extremely popular among Google enthusiasts. Gmass will automatically personalize every email when you enter a name and/or any other information in the spreadsheet.

15. Free customer relationship management (CRM): SuiteCRM

SuiteCRM is a free, open-source software for sales, assistance, services, and marketing. It offers a short learning curve and fast installation timelines. A real-time dashboard synchronizes incoming data to provide immediate insights on active project status, funnel analytics, and revenue/expenses. You additionally have the opportunity to personalize content and gain access to a wide range of add-ons that are accessible online.

16. Free brick-and-mortar marketing aid: Google My Business

If you want to increase footfall for your brick-and-mortar store, you must have a verified and optimized Google Business Profile listing. It is also an excellent method for promoting employer branding and boosting the credibility and trustworthiness of small B2B companies. Google Business Profiles makes your business more discoverable on Google Maps as well as other Google services. It may also encourage them to study your offerings and even become customers.

Conclusion

Whether you are a startup with a limited marketing budget or simply looking to tighten your purse strings amid inflation, these free martech tools should be on your radar. They belong on every company’s marketing technology stack, and eventually, you can scale to premium features as your needs and budgets increase.