Follow these demand generation techniques to improve the number of high-quality leads you obtain for your business.
Demand generation is essential for your business to grow, your customers to increase and your marketing efforts to become more effective.
It may be very simple for many companies to obtain leads by asking users to sign up for email newsletters on their website, but what’s not so easy is turning those leads into customers. The main reason for this is that most companies only focus on obtaining leads, all leads. The best way to get leads to turn into customers for your business is to focus on obtaining high-quality leads.
Demand Generation Techniques for High-Quality Leads
Nurture Leads
One of the best demand generation tactics is to nurture leads. This is a critical marketing step to ensure that your marketing efforts are generating high-quality leads. High-quality leads are potential customers that are ready to take the next step to become actual customers. Ensuring that your marketing efforts are generating high-quality leads is the best way to increase your company’s revenue immediately and to turn those customers into loyal customers to guarantee future business. The faster a customer takes meaningful action and does business with your company, the faster you can show them how great your company is and turn them into loyal, lifelong customers.
Define your “High-Quality” Leads
Before you can create a successful demand generation plan, you first must define what a high-quality lead is to you. A high-quality lead means something different depending on your industry, the type of product or service you offer, and many other attributes. If you are unsure of what a high-quality lead means to you, create a list of the qualities you wish for your ideal audience to possess. Once you have determined your perfect standards for a high-quality lead, you will be able to segment your audience, making personalization in your marketing efforts much easier, sending your leads down the demand generation funnel. To begin your list, think about what attributes you’d like your audience to possess like, their geographical location, their interests, their age, their gender and maybe even their income.
Include a Mix of Content
One of the best demand generation ideas to follow is to include multiple types of content to reach your audience. Demand generation best practices focuses on promoting your products through engaging and compelling content. According to a Demand Gen Report, 47% of buyers interacted with three to five pieces of content before talking with a sales rep about possibly purchasing a product or service. When you increase the interest that customers have towards your products, your demand generation efforts work more effectively. The content you can use to increase your demand generation efforts includes videos and infographics, weekly newsletters for subscribers, whitepapers, and webinars.
Use Demand Generation Tools
There are many tools available for you to increase your demand generation efforts. HubSpot is a useful tool that offers lead flows that prospects see when they visit your website. These flows engage with visitors and entice them to give their contact information in exchange for content or a promotional offer. AdWords, another very useful demand generation tool, offers a free performance grader. This tool grades the performance of your Google AdWords and can drastically improve the strength of your demand generation campaigns.
Creating a comprehensive demand generation plan is essential for your business to succeed and increase its high-quality lead conversions. Having a successful demand generation plan in place will not only help your business grow, it will also improve your marketing efforts. If you don’t have a comprehensive demand generation strategy in place yet, now is the time to create one.
