Content distribution promotes and shares data such as videos, blogs, and images through various online platforms and channels.

Content distribution is critical to a company’s marketing strategy and overall success in creating brand awareness and gaining a wider audience. As we know, the content presented to your desired audience must be of value and engaging, but equally imperative is the distribution of this content.

“It’s not the best content that wins. It’s the best-promoted content that wins.”

~Andy Crestodina

Audience-Based Content Creation

First, you must consider which platforms your target audience is using and how to engage with them. In reality, consumers, buyers, and your desired audience may be on many different platforms and also digest content in very different ways. Using IG, Facebook, and Reddit as examples. One is primarily imagery, another a traditional social platform, and Reddit is more of a forum-based platform. All three may have your target audience engaging on these platforms.

Developing strategies around your options is key. Within your strategy processes, it is a good idea to make sure they are trackable so that data can be collected and analyzed quickly.

Content Distribution Channels

Think about your content distribution within these three categories or channels:

Earned, Owned and Paid.

Earned

You have earned the shares, likes, and retweets. This is quality content published organically by your company that has been liked or shared. This is probably the most impactful channel and confirmation that your content, images, and videos have connected with your audience. If you can get individuals to freely redistribute your messaging, there is no better success in marketing than this.

Owned

This is content posted to your owned platforms, such as a social media profile or your website. This is considered safe and worry-free generally because your company controls and manages the content. Make sure that you are continuously monitoring traffic and looking at session times and bounce rates, these are the quickest indications if your messaging is being digested, skimmed, or simply being passed over.

Paid

Paying advertisers to get your content to your desired audience is a profitable tactic when done correctly and extremely frustrating when it doesn’t pay off. Some examples of paid content distribution include Google Adwords, Retargeting social ads, Pay-per-click (PPC) campaigns, and mass distribution pushes through companies like PR Newswire.

You will quickly learn that not every content distribution channel will benefit your business, nor will how you distribute your content work the same every time. Bython approaches content distribution in an adaptable and unique way to meet the needs of your company.

Content Distribution to Content Syndication

Content distribution and content syndication go hand-in-hand with subtle nuances separating them. Bython Media can help you not only navigate these nuances, but we can help you create lasting content across syndicated feeds and unique approaches to distribute your content in a meaningful way across all digital spaces.