All businesses need to generate leads to be successful. Gathering these leads is not an easy task, which is why purchasing leads is a common B2B practice.
Before a business makes the decision to buy leads, there must be a clear plan for the data they obtain.
Who is your Target Audience?
It is essential to determine this before buying leads. Your business can save money by targeting potentially interested leads and eliminating uninterested or low-performing industry leads. This information may not be realized until you are a month or two into your campaign. This is where strategic reporting is needed, allowing future decisions and purchases to be made, adjusted, removed, or increased.
What is your Monthly Budget?
Also equally important is determining what your initial budget should be. Depending on the average timeline for onboarding a client, it may take several months to start seeing a return on your investment. This factor should be considered when budgeting for this type of strategy.
Buying B2B Leads That Convert
How are you obtaining your leads?
Many businesses are offering to sell leads. The biggest problem is understanding how they are obtaining their leads. Do they remove inactive leads from their lists? How do they qualify the leads?
Bython is genuinely unique in this space. We offer businesses looking to buy b2b leads, leads that have true value. We have created a purposely built AI platform known internally as Byonic, which quantifies all leads in our databases. Our system follows the journey of a lead, monitoring the willingness to open an email, those that take action in an email by clicking on links and Call-to-Actions, creating a trusted database for our clients.
Schedule a call with one of our agents today, and let’s discuss your Company’s needs to ensure Bython’s services are the right choice for your business.