The most stable way for your company to build a foundation of loyal fans is to build up your email list.
It is not easy to build up your email list. Without the trust and interest of a dedicated audience, it can be quite challenging. Thanks to social media, a dedicated audience can be acquired, nurtured, and grown very quickly.
Why You Need to Grow Your Email List
You should always be looking for new opportunities to grow your mailing list, so why is this important? Approximately 25% of your email list degrades each year. To compensate for these lost subscribers, you need to grow your email list continuously.
11 Ways to Grow Your Email List
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Host Twitter Chats
Lead generation via tweets and retweets may not seem like a hard-hitting strategy for some businesses, but Twitter chats are a different story.
As part of a Twitter chat, users can ask questions and discuss specific topics with other like-minded people. If you host a Twitter chat about how to use a particular piece of software, for example, you may attract a lot of potential customers looking for answers or support.
You will not only build your social clout by hosting a Twitter chat, but you will also interact with new Twitter users every time. In this way, potential email leads are naturally attracted to a group of interested, dedicated people.
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Create a Lead-Generating Facebook Ad
Spending a little money on advertising will give you email leads faster from your social media platforms.
When you use Facebook Ads, you can target your exact demographic, and you will see immediate results if you send your message correctly.
You can’t just put up an ad and expect people to click on it. To convert email leads, you must optimize your ad, your copy, and your image. This usually means giving something useful away for free in exchange for an email address, which is the usual lead generation campaign.
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Promote Your Gated Content
Unless you’re already promoting gated content, you’re missing out on a very easy and simple way to generate leads. Content that is gated requires a visitor to enter their email address to access it.
Bring visitors to your website by using social networks and ads. Before they reach the good stuff, block their way by requesting their email address. There’s a low entry barrier, but you’ll find it worthwhile.
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Leverage LinkedIn Groups
Employers and potential employees can connect through LinkedIn. Why not take advantage of that network to attract clients to your company?
A LinkedIn group is an excellent way to market and communicate directly with others who value your knowledge and expertise, as well as to build additional professional networks and referrals.
Do not forget to connect with your group members on a one-to-one basis as well. Your LinkedIn profile may include a link to join your email list, so people may join on their own accord. The best clients often come from these personal connections.
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Create a Contest/Giveaway
A good giveaway is always appreciated, right? You’ll see these in advertisements from larger companies more and more because they work, and small businesses can make great use of them as well.
The first step is to create a hashtag that is specific to your contest. Use a catchy and descriptive hashtag that markets your offer with a bit of personality and fun.
You will then need to take a high-quality photo of the product you are giving away (if you sell physical products, you can use one of your own).
Finally, post a photo of the prize, your hashtag, and a link to a page that allows participants to enter their email addresses.
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Create YouTube Tutorials with Call-to-Action Cards
Every computer user has benefited at some point from a tutorial video. For anyone trying to learn how to do just about anything, your video tutorials can be a lifesaver.
You can quickly build a following of people who are interested in what you are offering by creating video tutorials and ranking them on YouTube, the second largest search engine.
Additionally, since YouTube is owned by Google, creating a YouTube video can help you to rank higher in Google’s search results.
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Capture Leads on SlideShare
It may already be known that SlideShare allows you to share the presentations you have created in PowerPoint or on a slide deck online with anyone who searches for them. SlideShare can also be used to turn traffic into leads.
The lead form can also appear after which slide you choose, and you can make the lead form mandatory or not. Make the completion of your previous presentation mandatory, and you’ve created a new lead magnet!
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Host a Webinar with Google Hangouts
You can grow your email list with webinars and live streaming videos. With your Google account, you can easily use Google Hangout because it’s free.
Current and prospective customers can learn from you with a webinar or online seminar. Organize a free webinar about a topic that relates to your products and services, and one that you know many potential clients would benefit from. Encourage your audience to sign up for your free webinar by promoting it and collecting their email addresses.
After your Hangout is ready, you can invite people directly through Google or embed the link directly in an email or on your website. You’ll need to promote your presentation ahead of time to ensure your audience is prepared. Once the audience is gathered, it’s time to begin!
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Film Lead-Generating Instagram Stories
In terms of marketing and generating leads, Instagram may not be the most obvious choice. It does, however, offer tons of opportunities.
On Instagram, you can post entertaining or silly videos, clever marketing slogans, and promotional videos. Once you get the creative bug, the possibilities are endless. It’s only a matter of harnessing it!
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Include a Signup button on your Facebook page
Call-to-action buttons have been added to Facebook business pages. The buttons are displayed prominently on your cover image and can be accessed without scrolling.
You can include a “Sign up” button on your Facebook business page that directs your audience to your squeeze page, newsletter, or any other destination. In this way, you can take advantage of your Facebook fans.
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Use Social Proof to Encourage More Signups
It is a psychological phenomenon that describes a behavior where people feel more comfortable following others based on their social proof. Social proof is used by marketers to ease the minds of concerned customers and increase conversions.
Social proof can be used in many ways to increase subscribers. Testimonials can be used on your landing pages, reviews can be added, and the number of registered users can be displayed.
Final Thoughts
By utilizing social media correctly, your business can easily reach the next level of profitability.
Maintaining a growing social media presence is important, but always make sure that you convert those followers into email leads. That’s what separates amateurs from professionals.
