The Internet has made many things easier for businesses, especially when it comes to international competition. However, at the same time, it is making a lot of things difficult. One of them is marketing. It is necessary for getting ahead of your competitors in the competition. But the thing for small and medium businesses is that it takes a lot of time to do so.

While it has several benefits, it is also inefficient because the main focus often shifts from the primary goal to the second goal. It is where the best marketing automation platforms come into play.

These make sure that you do not have to leave focusing on your business by providing all the automation services. It also makes marketing very easy for small and medium-level businesses. So, are you looking for the best marketing automation platforms and some options you can choose from? Here we will be discussing everything you need to know in this regard.

What are marketing automation platforms?

When we speak of the best marketing automation platforms, we are talking about the technology that helps in the efficient marketing of your business. The business can be your physical business, a website, or an application.

The best marketing automation platforms allow you to market your business in a better and more efficient way by automating most marketing-related stuff. It is very important for small and medium businesses not to invest a lot of time and money in their marketing.

(Also Read: Marketing Automation: A Beginners Guide)

The best marketing automation platforms for small and medium size businesses

Are you looking for the best marketing automation platforms? If yes, then the following are the options that you can go for.

1. Constant Contact

Constant Contact is the best of the best marketing automation platforms that you can select. It is because it brings ease and an amazing experience for you in every way. However, apart from being very beginner friendly it also has powerful tools to take you ahead in the competition. Meanwhile, things like lead generation tools and online training make the experience even richer.

2. AgileCRM

Starting the list of best marketing automation platforms, the first option we have is AgileCRM. It is the tool that not only helps you in building web pop-ups and autoresponders. There is a lot more. It provides you with the things like the visual dashboard to help with the marketing funnel and email campaigns.

Here, you can track clicks, browsing activity, and email options, making marketing even easier.

3. Drip

If you are looking to make your eCommerce business successful and looking for answers to what IOB is. Then this, in fact, will be the best choice for you. Things like the email campaigns and robust analysis of stats from the traffic will get you the answer to what IOB is. In this way, this IOB internet platform will make you succeed in your business.

4. Freshsales

The automated marketing tools that come with this IOB internet platform will change the way you market your business. This IOB inter-platform comes with all the automation that you will need to make your visitors become your customers.

5. HubSpot Marketing

If you are looking for what IOB is, and you want all the answers in one place, then HubSpot Marketing will be the best tool you can choose. In fact, this is a standalone IOB inter-platform with a visual dashboard. The best part about this IOB inter-platform is that you can make custom event-triggered conditions to support your automated marketing campaigns.

6. OptinMonster

Whatever you want to make, you can make it here. This is the platform that can easily help you with making things like chatbots and landing pages. Additionally, you can easily distinguish between your leads and customers with this platform. In this way, all of your marketing work is done by automation, and you can enjoy seeing your business succeed.

7. Sendinblue

This sales and marketing IOB internet platform can help you across different platforms. It is because it is effective for social media marketing, and it supports live chat and text messages as well. The easy and simple-to-use builder can help with making emails with customizations that will send automatically. Not only this, but this IOB internet platform has a lot to offer.

How can you select the best marketing automation platforms for your business?

Although there is a long list of the best marketing automation platforms that you can select. You will note that each has some strong points. So, which one should you choose for your business? Well, here are the steps that you need to follow to make the best selection decision.

• The steps you need to follow for selecting the best marketing automation platforms
• Please start with the research about your business and its marketing needs. Point out all the features that you need.
• Set a budget for the platform that you are going to choose. Make sure that you carefully do this step.
• There are several people that you can ask for recommendations. Ask them. Also, look for the customer reviews for the platform that you are looking to choose.
• Make sure that you check the availability and read the legal agreements before making the final decision.
• Shorten the list of the best marketing automation platforms to only 2 to 4 options.
• Sign up for the trial demos for these platforms and note down your experience on each.
• Consider your experience and make the final decision for one of the best marketing automation platforms.

In this way, you will be able to select one of the best marketing automation platforms. This will be a perfect choice for your needs in every way.

Final Thoughts

While the competition is getting tougher because of the interference of the internet in the businesses. At the same time, it has become very difficult for small businesses to cope up with the competition. However, the best marketing automation platforms make things easier for small and medium businesses.

So, here we were discussing the best marketing automation platforms that you can select for your small or medium-side business in 2021. Check out each one and see which one provides the best value for you and your team.