Data-driven marketing strategies can help drive more users down the funnel.
Data can help you drive consumers down the funnel.
The digital world is now upon us. How our society and business world operates and the tools we use have forced us to be more adaptive in order to advance, especially in the B2B world. There is always new technology that emerges in the business that can help make your business smarter and better. When integrating these technologies and strategies, you may face some obstacles but the benefits that you can reap makes it worth it.
For B2B businesses, data-driven marketing strategies is slowly becoming more and more essential today. With data, you can make smarter decisions by learning more about how effective your past ones were. According to a Forbes study, 88% of companies have leveraged data to improve their understanding of their consumer audience. So in order to beat the competition, consider implementing a strong data-driven marketing strategy. Here are some successful B2B data-driven marketing strategies that you can implement for your business.
Target Market Strategies
Understanding your target market is one of the places you should look into. There are three main informants of target market data: look-alike modeling as well as firmographic and technographic data. Look-alike modeling is essentially a profile of a target audience that identifies their key characteristics. This information is very useful for marketers because it can help you better target your ads. Firmographic data defines the characteristics of the prospects’ organizations, including size, location, and industry. Technographic data focuses on the target audience’s buying characteristics and behaviors, usually as it relates to technology purchases. This can help businesses better understand how they can drive users down the funnel. With this data, B2B marketers can ensure that their ads and marketing isn’t wasted on companies that don’t fit the bill.
Leveraging Trends from Different Marketing Channels to Inform Others
One of the most difficult aspects of marketing is testing, especially when it comes down to testing ideas from different platforms with one another. Essentially, it’s not worth it for you to take such huge risks because you need to ensure that you’re getting the most out of your budget. However, there is a way for you to still apply your learnings from old strategies to new ones, PPC data. There is a lot you can learn from apply a PCP strategy such as the actual search volume and the various combinations that users search through a keyword query report. By leveraging this data, you can determine which keywords are driving users down the funnel and apply these learnings to organic SEO.
Personalized Marketing
Learning about your target audience can help you in various ways. As previously stated, it can help you target your audience better. Another strategy that you can use with target audience data is creating more personalized content. According to a Salesforce report, by 2020, 51% of consumers will expect that companies will anticipate their needs and make relevant suggestions before they make contact.
By having an in-depth understanding of customer profiles, you can create customized marketing campaigns that are critical in reaching your audience in a more relevant way than a one-for-all message.
