Digital marketing provides so many different resources for B2B companies today.
In today’s competitive landscape, it’s essential for B2B businesses to adopt digital technologies.
In today’s digital age, many different types of technologies and strategies have developed and vastly changed the business world. When looking at leaders such as Google, Apple, and Amazon, it’s easy to see that they are not afraid to utilize these technologies to redefine the industry. However, the B2B industry is very different from B2C, thus requiring a different approach. In an industry that’s constantly facing new challenges and increasing competition, digital technologies have become more essential. According to a study, 51% of B2B businesses currently don’t have a digital strategy, meaning that now is the time for you to adopt one to get ahead. Here are some business advantages of using digital technologies for B2B companies.
Leveraging Data
Data has become an essential aspect of growing a business. Through data, B2B companies can learn where they can improve and optimize their business. Today, there are many digital marketing products available that can help marketers track a campaign performance on various levels.
For example, with Google Analytics, a website analytics tool, marketers and web developers can learn where users are coming from and what pages are the most popular. With this information, companies can adjust their marketing campaigns to focus on these areas to garner more leads and improve their customer experience. These digital analytics tools can also help businesses cut costs as well. By understanding their ROI from their campaigns, marketers can effectively adjust their budget to cut costs.
Mobile is the Future
It is without question that mobile devices have become an integral part of society. In a recent report from Hitwise found that nearly 60% of all searches now come from mobile devices, meaning if you have yet to implement a mobile marketing strategy, you’re behind. With mobile marketing you can capture your target audience’s attention while they’re in their awareness stage.
The awareness stage is first stage of the customer decision journey where your prospect is identifying their obstacles or opportunities and are researching or exploring information to decide if this need/want should be priority. During this stage, they can ask questions such as, “what are the best dynamic pricing solutions?” or “who are the best construction contractors in the area?”. At this stage of the process, it is best to try to establish your presence to the consumer and provide them with as much information as possible. Through Google Mobile Ads, you can leverage the newly upgraded sitelinks carrousel to establish this presence. With it, users can now scroll further and click through deeper parts of a site (of your choice, of course), meaning that you can create a more seamless mobile experience with your ads. To ensure that your customer experience is in tip top form, leverage mobile marketing.
Social Media Marketing
Social media may seem like a marketing strategy just for B2C; but this is a myth. The reality is that social media is where the majority of the world spends on the internet nearly a third of the time. According to a MarketingThink study, about 50% of B2B decision makers use Twitter daily while about 80% of B2B decision makers visit forums and LinkedIn at least once a month. Studies show that an effective Linkedin strategy can boost 6X the ROI of Google AdWords for B2B businesses. With this information in mind, it may be time to reconsider your social media strategy and implement it to retain these numbers.
