12 Benefits of Chatbots for Every Business

By Danni White - Last Updated on January 7, 2020
Chatbots for Business

The basic premise of a chatbot is to simplify the process of receiving answers to basic queries and engagement between a business and its users. Thanks to major improvements in artificial intelligence and advanced capabilities in machine learning, chatbots have become a viable tool for optimizing and streamlining operations.

Chatbots are designed to handle diverse scenarios where a customer may need support. What exactly does this mean for your business and how can the use of chatbots aid in the success of your company? This video describes twelve benefits of chatbots for every business.

 

Here are twelve benefits of chatbots for every business:

  1. Stay on top of trends and ensure that your business remains relevant by making use of messaging platforms that support the use of chatbots like Telegram and Facebook messenger.
  2. Create enhanced lead generation and are a great way to capture super targeted leads, which can lead to higher conversions.
  3. Improve upon capacity by being available on a 24 x 7 basis and help to reduce manpower.
  4. Chatbots help to create a more personalized experience.
  5. Chatbots help to reduce operational costs.
  6. Chatbots help to reduce errors.
  7. Chatbots can increase customer satisfaction by efficiently providing responses to inquiries received from customers on a 24 x 7 basis.
  8. Compared to emails, chatbots have a higher open rate and click-through rate.
  9. Chatbots help to build your brand.
  10. Chatbots can be used to provide warnings and alerts.
  11. Chatbots are versatile.
  12. Chatbots can learn from customer interactions and make updates without human intervention.

Chatbots benefit businesses by creating cost savings, increasing revenue and create 24/7 availability with no need for breaks, leaves, and offs as employees often need. Thanks to advancements in natural language processing, machine learning and artificial intelligence, the benefits of chatbots and its future are promising.

Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

Danni White | Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize busi...

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