How to improve your recruitment process with HubSpot.
How HubSpot can help your HR efforts.
HubSpot is hailed as a leader in the inbound marketing and sales software game and some people would write of HubSpot as a viable way to help recruit talent. For the most part, the marketing process and the hiring process have been kept as very distinct and separate business functions. More and more, though, companies are starting to realize that the culture of many businesses is changing. Candidates are no longer just happy with a job – they are looking for a company where they can be an asset, make a difference, and contribute their skill set in a meaningful way.
As this trend continues, HubSpot’s inbound recruiting software will increase in value, because it helps businesses understand that marketing doesn’t just mean appealing to people to buy your product, but helping people buy into your brand as a place to work. Here are some ways HubSpot is working to improve the human resources recruitment process.
Methodology
HubSpot uses the same methodology that they use to attract buyers in their marketing and sales campaign that they do to attract talent: attract, convert, close, delight. In this way, they help companies to think more holistically about their candidate recruitment process. In fact, the term “inbound” refers to providing content and other appealing things that lead a customer (or in this case, a potential employee) to you and helping them find your brand as opposed to the outbound approach of cold calling, like recruiters often do.
Tell the Brand Story
Their software and specialists help to make sure that your company is putting your best foot forward in your recruitment efforts, just like you try to make your brand appeal to customers when selling them a product or service. Telling the brand story is an important way of marketing your business to potential employees and crafting a “best places to work” persona that brings in the right people.
Active, not Passive
HubSpot encourages employers to do more than just post a job listing and weed through applicants. They want brands to nurture their recruitment leads the same way you nurture leads through a marketing process – making sure they don’t forget about your company if they see an ad for a job or visit your site without applying. They also encourage active job recruitment by “taking the brand to them” – meaning being active on social channels and other areas and using them as more than just a platform to sell products, but to also help sell your company as a place people want to work.
Hiring can be an expensive endeavor, but HubSpot is working to help businesses make a better ROI on their recruitment and selection process. The best candidates can add a lot of value to your business over the course of their employment, so investing in a better HR recruitment process makes sense. Using their creative, candidate focused approach is a great way to help improve the candidate recruitment process for both employers and potential employees.
How do you feel about HubSpot as an HR application? Would your business try HubSpot’s newer suite of inbound recruiting features?
